Varun Dhawan’s ‘Sui Dhaga’ logo made in 15 different art forms including Pipili Afflique work.The Marketing and Merchandising, Vice President of YRF said – “We reached out to 15 uniquely skilled artists/artist groups who helped us design our film logo. It has been an exhaustive and most rewarding experience for all of us at Yash Raj Films (YRF),”
Yash Raj Films, the makers of ‘Sui Dhaaga: Made in India’ wanted to celebrate the rich and diverse culture of Indian handicraft. Therefore the marketing team at Yash Raj Films decided to reach out to craftsmen from across the nation to create the logo of their movie in unique styles.
The Marketing and Merchandising, Vice President of YRF said – “We reached out to 15 uniquely skilled artists/artist groups who helped us design our film logo. It has been an exhaustive and most rewarding experience for all of us at Yash Raj Films (YRF),”
It took the team six months to plan, research and execute the film’s logo in 15 different styles. The various art form includes – applique works of Pipili-Odisha, in hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the intricate thread work forms Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow. It has also been created in Rajasthan’s prominent crafts like Aari, Banjara and Gota Patti, Tamil Nadu’s popular Toda style and Karnataka’s Kasuti design. The logo was also created in handloom work from Assam, Kantha stitch work from West Bengal.
The Logo which was made in pipili Applique works was crafted by Suprabha Mahapatra, Tukuna Behera, Rashmi Magraj, Kamilini Pradhan, Pooja Baroi, Basanthi Swain, Biswanath Maharana, Sharda.
The film which is slated to release in 28 September 2018 Stars Varun Dhawan and Anushka Sharma, the film is about finding love and respect through self-reliance. Its plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the Make In India campaign.
Sui Dhaga Made in India is directed by Sharat Kataria and produced by Maneesh Sharma.
Sui Dhaga Made in India Logo Crew :
Concept and Idea By: YRF Marketing
Content Agency: What Works
Varun Dhawan – Anushka Sharma Shoot
Production Designer: Snigdha Karmahe, Pankaj Pol
Art Director: Binay Sarkar, Balram Raut
Gaffer: Nikhil Gupta
Sound Recordist: Javed Shaikh
Kashmir: Ali Mohammad Wani, Mushtaq Ahmed, Farooq Ahmed, Salima, Rafiqa, Rehana, Bilal
Odisha: Suprabha Mahapatra, Tukna Behera, Rashmi Magraj, Kamilini Pradhan, Pooja Baroi, Basanthi Swain, Biswanath Maharana, Sharda
Gujarat: Pabiben Laxmanbhai Rabari, Tejuben Soma Rabari, Lakhmaben Sajan, Vejuben Suja Rabari, Sonalben Sakra Rabari, Lachuben Rama Rabari, Lakhiben Daya Rabari, Rajiben Lakhman Rabari, Lachuben Bachu Rabari, Sakarben Mashru Rabari, Hasuben Viram Rabari, Matiben Deva Rabari, Himaben Visa Rabari, Bhachiben Mera Rabari, Jivaben Visa Rabari
Uttar Pradesh: Razia, Sultana, Saba, Shabana, Farzana, Uroos
Rajasthan: Md. Najaf, Sunil Kumar, Baby Devi, Aarti, Sunil, Narender, Raj Verma
Assam: Papori Boro., Anayna Changkakoty, Biplop Gogoi, Manash Rajbonshi, Sanjukta Dutta
Tamil Nadu: Toda Tribe
Punjab: Narwinda Kaur, Roshan Rani, Jasweer Kaur
Karnataka: Deepali Gotadke
Kashmir: Mehran Wani
Kashmir Box Team: Muheet Mehraj, Sajid Nahvi, Sami Ullah, Arif Irshad, Maqsood Ahmed, Sabreena Shafi, Sadiya Zargar
Odisha: Tukna Behera a.k.a Iron Man, Saroj Rath
Gujarat: Nilesh Priyadarshi, Noopur Kumari, Visabhai pachan Rabari, Hamiben Rabari, Sakra Visa Rabari, Paresh Laxman Rabari, Mehul Laxman Rabari, Amitbhai
Rajasthan: Aashish Vijay, Soya
Assam: Nilotpol Sharma, Kishore Bharali, Pabitra Margherita, Poly Das
Tamil Nadu: Shalom Self Help Care