Radha Rani – Odia Krishna Bhajan — A Divine Musical Tribute Premieres on Niladri Bije
Radha Rani – Odia Krishna Bhajan — A Divine Musical Tribute Premieres on Niladri Bije.
In a heartfelt celebration of Odia literature and cultural richness, DURDARSHINI DIGITAL unveiled its much-anticipated musical video, “Radha Rani”, on the auspicious occasion of Niladri Bije. The premiere event was held at Ganganagar, Unit 6, Near Pragati Sportive Radha Krishna Temple, drawing the presence of eminent personalities, artists, and art enthusiasts.
“Radha Rani” is a soul-stirring Odia devotional song that narrates the eternal love story of Radha and Lord Krishna, blending traditional elements like Chhanda, Janana, and Champu — poetic forms rooted in classical Odia literature. The musical project is a testament to Odisha’s glorious literary and spiritual heritage.
Radha Rani – Odia Krishna Bhajan Video
Production Team and Cast
The musical is penned and composed by Shreejata Upadhyay, who also lends her voice as the lead singer. The project’s musical direction and sound design were led by Roumyaj Pradhan, with rhythm support from Samir Ranjan and backing vocals by Rupesh Dash.
Notably, the video features Shreyanvi Joshi as Radha and Tanuj Panda as Krishna, under the creative direction of Saswat Joshi. Visual storytelling and cinematography were executed by Wapi Films (Siju D), while Sagarika Mohanty served as Assistant Director. The production is led by Prangya Durdarshini Nayak, founder of DURDARSHINI DIGITAL.
The project’s digital marketing is being handled by RBKraftz, one of the fastest growing digital marketing agencies in the Odia film and music industry, based in Cuttack, Odisha. Known for its creative strategy and powerful digital presence, RBKraftz is playing a key role in taking “Radha Rani” to a global Odia audience through YouTube, social media, and streaming platforms.
A Cultural Mission Beyond Music
“Radha Rani” is more than just a devotional melody — it represents a cultural initiative. DURDARSHINI DIGITAL’s vision is to promote and preserve the legacy of Odia classical music and literature through modern digital media, providing a platform for passionate creators.
The project’s digital marketing is being handled by RBKraftz, one of the leading digital marketing companies in the Odia film and music industry, based in Cuttack, Odisha. Known for its creative strategy and powerful digital presence, RBKraftz is playing a key role in taking “Radha Rani” to a global Odia audience through YouTube, social media, and streaming platforms.
Radha Rani – Odia Krishna Bhajan Official Poster by RBKraftz
DURDARSHINI DIGITAL Speaks
Speaking at the launch, Prangya Durdarshini Nayak, the founder of DURDARSHINI DIGITAL, said:
“Radha Rani is our tribute to the timeless beauty of Odia literature and bhakti sangeet. Our goal is to reach young audiences and the Odia diaspora worldwide, keeping our culture alive through digital storytelling.”
With such a powerful blend of tradition, talent, and technology, Radha Rani sets the tone for a new wave of digital devotionals rooted in Odia identity. The team behind the musical hopes to continue producing similar projects that bridge classical heritage with modern formats.
